Alexandra Ethell (a.k.a earlyhours), is a Melbourne-based graphic designer and collage artist. Like her pseudonym suggests, Alexandra pieces together whimsical dreams with scenes from reality during “the hours that should’ve been spent in bed”. After studying Art and Design at University, Alex gravitated towards Graphic Design and established a highly-accomplished relationship with digital practices before lending these skills to her art-making. The fruits of her labour has manifested in clean cut collage works that cleverly juxtapose forms, colours and concepts. Alexandra’s ‘earlyhours’ project began in 2012, and by 2013 was already gaining recognition with her selection in the Steadler Yen Female Art Awards.
Alexandra’s studio is plentiful: she confesses to being somewhat of a hoarder, with books, prints, art supplies, cameras and fine art paper bursting at the seams. Her process is interwoven with digital procedures, beginning as a poorly drawn thumbnail which, over time and through layered craftsmanship, flourishes into a delicately considered image.
Whilst bird gestures and forms are a reoccurring subject in Alexandra’s work, the artist admits to being a “little scared of birds” in a way that brings to mind Alfred Hitchcock. Alex also looks towards dancers as a source of inspiration for line and shape and aims to continue challenging herself when it comes to her art-making.