Sarah-Jayne McCreath is a dreamer, openly admitting to spending a lot of time in the "far-away land deep in my noggin'". Her private magical world is populated by kooky black and white monsters of all shapes and sizes, ranging from figures inspired by Jim Henson puppets to more anthropomorphic deities, complete with feathered crowns and adornments of what looks like hundreds and thousands. Luckily for the us, the less-imaginative folk of planet earth, McCreath has recently decided to grant us visual access to this fantastic universe, clearly describing and delineating their forms with a no-nonsense black line. Her pencil and pen illustrations on lush cartridge paper reveal the depth and breadth of the artist's imagination and incite reflection on concepts such as the human condition, and otherness. In fact, her intimate world is unified by eclectic overarching themes that the artist can only articulate in exclamation "Ancient Egypt! Cell structures! Bigfoot!". It is all too fitting that McCreath favourite destination is Japan, land of kitsch and quirkiness par excellence! Poetically, McCreath is also inspired by the success and innovation of others, those who are happy "just doing their own damn thing". Clearly, individuality is a key quality for both this young artist and her work.
In addition to being a self-confessed serial doodler, McCreath harnesses the powers of modern digital software to hash-out the details of her final compositions. Her works generally grow organically from simple pencil sketches to sophisticated and detailed drawings standing out proudly on backgrounds of pure bright colour. While McCreath's images can be considered cartoon-like, they are also highly autobiographical and reveal universal truths about living in contemporary society, what factors enable us to "belong" in a society and the prejudices lying behind the fear of the unknown.