As I‘ve mentioned before, one of the questions most frequently asked to me is, “What is your advice to people wanting to start their own art collection?”. And my advice is always follow your instincts, choose something you love, and more practically, set a budget.
If you’re nervous about starting, the first thing to remember is that anyone can start an art collection if they know where to look.
For example, go into most homes and you’ll see unethically and mass produced ‘art’ with a hefty (and wholly undeserved) price tag, which was bought simply because I was at the local IKEA. Look more carefully outside of the obvious cheap spots and you’ll find something you truly love; original, and far better quality.
Art Pharmacy was started as a means of bridging the communication gap between local artists and potential buyers, and encouraging affordable art collections for the home. With consumers, often the desire to have art on their walls was there, but the easy access to the artwork was not. Although Art Pharmacy has been more successful than I could have imagined, I realised that there’s still a lingering nervousness for the novice art buyer: “Isn't art collecting expensive?”, I’ve been asked, “Where do you start?”.
I believe this anxiety around buying art is the action of getting started, as much as it is about accessibility and finance.
So, we’ve decided to take making art collections accessible to the next level. Art Pharmacy Prescriptions (launched at last year's’ Wired for Wonder) aims to soundly wallop this stubborn apprehension around buying art, by delivering artwork by mystery artists straight to collectors’ doors. For example, this month we’ve just finished working with local Sydney artist Haejin Yoo, whose work for us consisted of a nature-inspired acrylic/watercolour hybrid experimentation.
Haejin Yoo and the custom made artworks delivered to Art Pharmacy Prescription holders
Formulating what art attracts you, and what doesn’t, is a finely subjective process for any collector. With Art Pharmacy Prescriptions we aim to dabble in works that promote a wide range of art practices and materials, in order to give buyers the tangible experience of trying out new artworks. Start your collection today – you won’t know till you give it a shot!
Discover more here