The commercial art world can be very competitive and secretive. Some people believe they benefit from creating an air of mystery or tribalism around their work. There is nothing to be gained by participating in an environment that is exclusive rather than inclusive.
The art industry can be hard to navigate for the uninitiated. It is not well defined and it can be difficult to identify standard practices. I reject the elitism and exclusion that is sometimes associated with the art world. Art institutions and galleries are a valuable part of the art ecosystem, but they certainly aren’t the whole story. I think about this in terms of the 5% to the 95% principal. Bringing the art that is usually exclusively consumed by the art world (the 5%) and injecting it into the everyday lives of the 95%. Making the 95% feel comfortable, passionate and excited about art is what Art Pharmacy strives for.
Many people feel trepidation about working with artists. My clients and the artists I work with benefit from my belief that art is for everyone – from any background and with any level of understanding about it. Whoever my client is, whether they are an engineer on an infrastructure project, a council cultural worker, or a CEO, I truly believe they can gain something positive from working with artists. I love helping my clients to see why supporting an artist is important to the artist’s career and to the community that will enjoy the artwork.
It has taken me years to build up the expertise to work with the range of people that I do. Today I am an ambassador for the creative community in many ways, and I have helped many people to discover a passion for art.
I regularly speak to clients who say they don’t know where to start with a creative project, or who have started and become stuck. I have the expertise and experience to empower individuals by showing them how easy it can be to engage with the creative economy. I work with them to bring some certainty and confidence to the process of commissioning art. To people who are already passionate about the work of artists, I give them the tools and knowledge they need to expand their sphere of influence.