A few weeks ago we touched on the growing interest, intrigue and desire to procure digital art which we have seen amongst our network of art collectors, corporate clients as well as artists we work with. At Art Pharmacy we have been overwhelmed by the positive response our digital art project outcomes receive and delighted to see more and more clients inquiring after ‘the digital’.
These works speak to the new technological world we live in, where digital is not only modern, efficient and solution focused, it's also part of the way we connect with others, space and memories.
The appeal of digital art carries beyond its initial aesthetic captivation; it is a whole new way for people to engage with art within a manner that is accessible to everybody. It is no wonder our clients see it as a solution to employee satisfaction, client attraction and strategic placemaking - digital art, like our digital world, is connecting us more than ever. This is why the growth of NFT artwork sales, procurement and investment comes as no surprise and is in no way slowing down.