Stuart Smith - Southern Cross

Southern Cross - stuart smith - art pharmacy.jpg
Southern Cross - stuart smith - art pharmacy.jpg

Stuart Smith - Southern Cross

500.00

Oil on canvas. Unframed.
45.5cm x 35.5cm

Original artwork by Stuart Smith.

An elegantly attired couple on a romantic drive stop to admire the heavens in the southern hemisphere.

Working from old car brochures and owner manuals this series explores the visual language used in 1950-60’s marketing material to seduce an audience into buying the product. By selecting and replicating individual pages from iconic motorcar brochures collected from Sydney ‘swap meets’ and ‘eBay’. We see how marketing communication broke new ground in design with simple and effective advertising to sell the promise of a modern lifestyle full of leisure activity, family fun and pleasure. These images not only provide a window into the values, beliefs and interests implicit within this era but retain a visual impact valid to today’s generation.

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Stuart Smith

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